Web Site Analytics & Web Site Tracking

Turning Statistics into Sales

Parent Technology tracks site visitor behavior to effectively identify which keywords bring you the highest Return on Investment.

Analyzing visitor behavior is important to improving the performance of your Web site. It is crucial to track your web visitor statistics correctly. Parent Technology's experienced Search Engine Marketers utilize Google Adwords and Google Analytics Ecommerce for information that is turned into a comprehensive report and meaningful action plan specific to your target market and your site's performance.  We setup weekly, monthly and yearly reporting that is sent in PDF format directly to your email address.

Web analytics services include:

• Visitor behavior
  View reports showing which search engines your visitors are using, what keywords resulted in clicks, how visitors navigate throughout your site and what action they take while there.
   
• Unique visitor monitoring
   
• Integrated end-to-end tracking
  You'll receive analysis of all marketing efforts, from click-to-sale, including Pay-Per-Click (PPC) campaigns, direct email response rates, affiliate marketing programs and more. We'll install or assist you with the installation of Google Analytics.
   
• Keyword conversion rates
  You'll receive detailed feedback on individual keyword performance in each PPC campaign to maximize conversion rates, increase sale and lower cost per sale or lead.
   

Meaningful Web analytics ensure your marketing dollars deliver the results you expect. Contact us now to see how we can develop a result-driven campaign for you.