Make Backups of your Joomla site on a regular basis!

Despite your best endeavors and skill level, regular website backups are essential. Below we outline a simple method for taking regular backups of you Joomla Website. Joomla is a dynamic content management system, and as such uses a MYSQL database to store the actual 'data' of your website. As well as your database, various files are also critical to the operation of your site. A sound backup strategy takes this into account. It's no good only taking a backup of you files, but not bothering with your database. So, when would it be imperative to take a website backup? Under some of the following situations:
  • You are about to install a new Extension for Joomla
  • You are about to patch/upgrade Joomla
  • Your regular daily, weekly or monthly backup strategy
  • Various other times
So, how do you do it.. easily? We've found the best success using the free tool https://www.akeebabackup.com/ The component is simple to use as well as install. However, a few VERY important points. While this component makes taking a backup simple, it's fairly useless if you do not download the backup that is created to another location, like you own computer. So, be sure to take special note of that. Serverside/hosting backups are also a must when it comes to a backup strategy. You can read more about the pitfalls and choices to make in a host by taking a look at the following article: Are Backups Important to You? Again, we cannot stress how important regular backups are. https://www.akeebabackup.com/ is a purpose built component designed to assist you in this regard. Make it one of your must have components as well. https://www.akeebabackup.com/ backups can also be used to assist you in migrating/moving your Joomla website.

Things you should never do! or you will get banned from Google!

Never redirect to another domain Redirecting to another domain is not a 100% guarantee that you'll be banned from search engines. But it is a very common spammer trick used in conjunction with doorway pages and cloaking. If you set up a redirect that goes to a new domain, you need to write it as a 301 HTTP redirect, not a 302 or meta refresh. This tells the search engine that this redirect is permanent, and they should change to the new domain in their directory. Be Careful Redirecting to New Domains - You Could Be Banned Since this trick is commonly used by spammers, it's a very good idea to avoid doing it. Search engines can be very hard to get back into if your site is banned by mistake. Never link invisible images Invisible images are images that are 1x1 pixels in size and cannot be seen by the naked eye on a Web page. Since links are given some priority in ranking a Web page, linking images that cannot be seen by your customers appears to be aimed only at search engine spiders. Don't Link Single Pixel Images - Your Site Will Be Banned This is similar to hiding text or displaying different content to search engines than to your customers. And don't assume that search engines can't read CSS or HTML tags that resize full-sized images. If you do this to optimize your pages, your site will be banned. Never include invisible text on your pages Hiding text by making it the same color as the background color may fool your customers, but it won't fool search engines. Another variation of this is where you make the font size so small that it's unreadable by the naked eye. Don't Hide Text - Your Site Will Be Banned Search engines understand CSS and font and background colors. They also recognize that a font-size of 1px is not going to be readable. Text that is hidden from your readers but visible to search engines is considered spam and will get your site banned. Never create doorway pages Doorway pages are very simple HTML pages that are written to optimize heavily on one or two keywords or keyword phrases. And they are programmed so that search engines spiders see them, but regular readers are taken to the real site. Don't Use Doorway Pages - Your Site Will Be Banned Doorway pages are designed to trick search engines into thinking that the site has a specific keyword relevance that it may or may not have and they are pages meant to be seen only by the search engine. So, most search engines will ban sites from their directory when they discover you use them. Never display different content to a spider than customers This is often called cloaking because it is an effort to cloak what your site delivers in something that might be seen as more palatable to search engines. It can be very tempting to use cloaking, but while it might give you better results at first, search engines don't like it. Don't Cloak Websites - Your Site Will Be Banned Search engines want to provide a resource of information that is real, not something that has been doctored to give artificial results. When they discover that your site is cloaking, it will be removed from the search directory.

12 step to Magento SEO

SEO Techniques in Magento 1. First, make sure you have installed the latest version of Magento. 2. Then, go to this path: System => Configuration => Web => Search Engines Optimization
  • In the “URL Options” menu, set the “Add Store Code to URLS” option to “No” so that store codes are not added to URLs.
  • In the “Search Engine Optimization” menu, set the “Server URL Rewrites” option to “Yes” to remove “index.php” from your URLs and generate more search engine friendly and readable URLs.
3. Go to this path: System => Configuration => Design => HTML Heads
  • Change the “Default Robots” setting to “INDEX, FOLLOW” so that search engines can index your website and show it in search results.
  • In the “Default Title” and “Default Description” boxes, write the default title and description that you want your pages to have just in case you forget to write a title and description when creating a page. This will ensure that no page has blank information, which would make it more difficult to index.
4. Make sure your e-store is directly available to search engines by creating a “robots.txt” file containing commands that direct search engines to the URLs you want to appear in search engine results and also indicates which you don’t want to appear. Here’s a link to a good article that explains how to create this file and how to write commands in it. 5. Make sure you write good descriptions for your new categories, products, and pages that include several words, so that search engines can accurately reveal those pages when potential customers shop for related ideas or items. 6. To avoid duplications in URLs, go to this path: System => Configuration => Catalog => Search Engine Optimization and set “Use Categories Path for Product URLs” to “No”, as shown below: 7. To prevent Magento from generating duplicate content when you want to show the same product in multiple categories, set both “Canonical Link Meta Tag” fields to “Yes” on that same page, as shown below: 8. You can also use category and product images to attract visits from search engines to your e-store by doing the following:
  • Use meaningful names for your images, i.e. “sony-lcd-television-42inch-black.jpg” instead of “photo234.jpg”.
  • When adding an image of a product, write a meaningful description to be used as the “title” and “alt tag” for the given image, i.e. “Sony Vaio Laptop,” as shown below:
9. When adding a category, a product, or page, create a “URL Key” so that your e-store URLs become more search engine friendly, as shown below: 10. To help Google index your site, generate a Google Sitemap automatically by going to this path: System => Configuration => Google Sitemap
  • In the “Generation Settings” box, enable sitemap generation and change its frequency according to your e-store update frequency. This will allow Google to get your site’s most up-to-date sitemap that includes all new items.
  • You can also modify sitemap settings upon adding a new category, product, or page, so that your sitemap includes all of your new items, as shown below:
11. You can also easily add a “Google Webmaster Tools verification tag” in Magento by going to this path: System => Configuration => Design => HTML Heads Put your “Google Webmaster Tools verification tag” in the “Miscellaneous Scripts” box as shown below: 12. Enable “Google Analytics” by going to this path: System => Configuration => Google API Set “Enable option” to “Yes” and type your Account Number in the box as shown below: By following these 12 tips, you are sure to optimize your site for maximum visibility to customers, getting them directly to the products they're looking for more quickly. Ultimately, better SEO should mean more customers and more conversions, so it's likely worth just changing these few elements to boost your e-commerce business.

How to optimize a MySQL database using phpMyAdmin?

How to optimize a MySQL database using phpMyAdmin? It is always a good idea to keep your databases’ tables optimized.   Fortunately, making this optimization is quite easy when using the phpMyAdmin tool available in cPanel.   To perform the optimization, log in to your phpMyAdmin and select the database whose tables you wish to optimize.   A list with all the database’s tables will appear. Tick the tables you wish to optimize, or simply click [Check All] to select all tables.   From the [With selected:] drop-down menu choose Optimize table. This will execute the OPTIMIZE TABLE SQL query on the selected tables and they will be updated and optimized.

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